Instagram is a goldmine for lead generation, but are you truly leveraging its potential? Whether you're a marketer, entrepreneur, or business owner, the right strategies can turn this social platform into a powerful source of leads—without spending a dime. Let’s explore some of the smartest (and free!) ways to gather Instagram data that will help you find potential clients, partners, and industry insights.
Before you dive into complex strategies, start with these simple yet effective methods:
🔍 Hashtag Research: Searching relevant hashtags can reveal a wealth of potential leads. For instance, if you’re in the medical field, a quick search for #plasticsurgery can uncover potential clients, competitors, and industry trends. You can follow the users who appear under your search, send them a DM and try to close a collaboration with them. Another cool method is to look into the followers/following of such accounts.
👀 Follower Analysis: Who follows your competitors? Who do they follow? By examining these lists, you can pinpoint key prospects, influencers, and even competitor strategies. For example, you can find many doctors, surgeons, nurses following other renowned doctors, surgeons and nurses, because they fall under the same niche. Scraping the followers list can be super useful of business-to-customer (B2C) purposes.
🌐 Google Search Trick: Did you know Google can help you find Instagram profiles? Just type your keyword with this formula - "site:instagram.com - inurl:/p/ -inurl:explore -inurl:reel -inurl:tv" into Google. Example: "plastic surgeon" + "New York" site:instagram.com - inurl:/p/ -inurl:explore -inurl:reel -inurl:tv. The search results will have many Instagram users who in their bio will have have "Plastic surgeon" and "New York" as keywords in their bio. This method is an easy hack to discover industry-specific profiles and therefore, relevant leads without scrolling endlessly on Instagram. Best part - you can do this using your PC, phone, tablet and pretty much any device.
For a detailed guide on how to use the google search method effectively, check out our detailed article!
While these methods are effective, they require patience and time. If you’re looking to scale up, automation is your best friend.
Imagine you don't have the time to manually search for relevant Instagram users in your niche, or sift through countless hashtags and follower lists— Give Me Data makes it effortless.
Give Me Data, a cool tool we built, allows you to scrape valuable public information from Instagram, such as:
✔️Emails
✔️Phone numbers
✔️Follower counts
✔️Bio details
✔️And more!
Not only this, you can also scrape data based on:
✔️Followers
✔️Following
✔️Profile Data
✔️Hashtags
Let's start with hashtag, and use our previous example #plasticsurgeon to extract data. In this example, let's extract 5 users which will cost us 75 coins. Fun part - we do not even login into your Instagram, and use our own API in the backend.
The extracted data is available in your dashboard and can be downloaded as a CSV file, for for ease of access and formatting.:
From the search results of your hashtag extract, you get the
✔️User ID
✔️Username
✔️Account information - Public or Private
✔️Profile picture URL - yes, even that!
But let's just say this information is not what you are looking for, and you want emails for email outreach or addresses of the plastic surgeons in New York - we got you covered! Head back to the new extractions in Give Me Data and select 'Profile Data' option. Upload the CSV file you just downloaded in the previous step. Here the tool uses 25 coins per user. Thus for 5 users extracted in the previous step, it will charge us a total of 125 coins:
From the new CSV downloaded, you now get much more information such as:
✔️Profile - business account or not
✔️Highlighted reels information
✔️Category of the account - Plastic Surgeon, Entrepreneur, Heallth/Beauty etc
✔️Number of followers
✔️Number of following
✔️Number of posts
✔️Bio details - extract phone numbers and emails if available
✔️External URL - link in bio
✔️Emails
✔️Phone number
✔️Address
Let's say you would like to extract the likers of a post or the likers from the latest 12 posts of an account (upto 12,000 for the latter), Give Me Data is here to help! You can use the new & fresh likers feature:
As you can see from the above picture, you get two options: first is to directly extract the likers of a specific post or reel. For this option, keep the 'Post likes for IG user' button off, and paste the link to that specific post you want to extract likers from. Second, you can extract up to 12,000 likes from the latest 12 posts of a user. For this, click on the 'Post likes for IG user' button and paste the URL of the instagram page/profile. For our example, we are extracting 1,000 likers from the page - Marvel:
For 1,000 likers to be extracted, Give Me Data charges 1,000 coins thus 1 coin per user:
Once you have clicked the extract button, within a few minutes under you extarctions will be availble your data to dowbloaded in the CSV format:
And here you see the data which is extracted:
If you'd like more information on these accounts, you can again put the downloaded excel file into the 'Profile Data' feature of Give Me Data, as described above and extract much more information such as emails, phone numbers etc
As you can see, now you have a lot of data to play with, and that too with just 5 usernames. For step-by-step guide, please refer to this YouTube video or this article.
BONUS: Also at signup, you get 500 coins for free - sign up using this link! If you want to know more about how you can make money with Give Me Data, check this article out!
With automation, what once took hours can now be done in minutes—giving you more time to focus on converting leads instead of hunting them.
Once you’ve gathered your Instagram data, put it to work:
📩 Run Personalized Email Campaigns: Collecting emails and phone numbers from Instagram is just step one. The real magic happens when you use that data to build relationships, close deals, and grow your business. Use the collected contact details to send well-crafted outreach emails to potential clients or partners. For instance, you can use the extracted emails to send cold emails. For cold email outreach, you can use tools like Lemlist. You can also use the extracted numbers and emails in a Facebook Campaign for your custom audience.
Here's how to use those emails and phone numbers to cold outreach prospects:
Key Takeaway: The goal isn’t just to collect data—it’s to build relationships. Personalization + consistency = sales.
🎯 Create Custom Audiences for Ads: Custom audiences convert 2-3x better than broad targeting. Upload your extracted email lists into Facebook Ads Manager for hyper-targeted ad campaigns. You can also retarget warm leads who already know your brand. Here is a screenshot of how custom audiences are build in Facebook Ads Manager
Here's how to create your own custom audience:
Here's a YouTube tutorial showing how to create custom audiences for your ads. Agencies charge $1,000−$10,000/month for ad management. Now, how can you offer this as a service? Offer audience-building + ads management as a package - You can offer businesses to collect high-quality leads from Instagram/Facebook. Then offer them to upload and segment the custom audiences properly. Finally, you can run ads for those businesses that actually converts. Our suggestion? Offer them weekly optimization for adjusting bids, audiences and creatives as a bonus to build reputation and provide extra added value to your services. You can find small businesses, ecommerce stores, funded startups or agencies as clients. See the value?
💬 Send Strategic Instagram DMs: Response rates are 3x higher than email. Engage directly with potential leads through personalized messages; informing them about yourself and your related services. DMs feel much more personal to close deals directly. You can offer DM outreach as a service and charge up to $1,000/monthly. Here is a screenshot of the super-cool AI DM feature of Fanzella:
💰 Monetize Data (Responsibly!): Businesses like agencies, e-commerce, recruiters etc always need leads. Selling curated data lists to businesses in your niche can be an additional revenue stream—just ensure compliance with data protection laws. You can find clients using Upwork and fiver.
Instagram data scraping unlocks countless opportunities, whether you're hunting for leads, conducting competitor research, or refining your marketing strategies. Start with free methods, and when you’re ready to scale, leverage automation tools like Give Me Data to streamline your process.
Remember, the goal isn’t just to gather data—it’s to use it strategically and ethically to build meaningful connections and drive business growth.
🚀 Happy scraping!
With the right strategies, Instagram can become your secret weapon for lead generation. Ready to take action? 🚀